Beyond the Data
Born in Iran, now living in Sydney, Australia.
With over 15 years of expertise in AI-driven solutions and statistical methodologies, I combine technical acumen with leadership excellence. I believe intelligence — human or artificial — thrives at the intersection of logic, empathy, and curiosity.
My journey has taken me from academic research at the University of Canterbury to leading teams at global enterprises like Visa, government institutions like NSW Police, and now innovative startups like Quickli — always focused on turning data into meaningful impact.
Professional Journey
As Director of Data Science and Analytics at Visa, I led a talented team to deliver data-driven insights and strategies across retail, finance, tourism, and media sectors. My contributions extended beyond technical execution to encompass product and payments strategy development, pricing client-centric solutions, and empowering sales teams to achieve impactful outcomes.
Now as Head of Data Science at Quickli, I draw on this experience to design and build a modern data platform that empowers the mortgage industry to make data-informed decisions. I focus on creating scalable analytics solutions that deliver actionable insights for brokers, lenders, and aggregators — helping the industry unlock growth opportunities and navigate market complexity with confidence.
I pride myself on fostering a culture of collaboration and innovation, demonstrated by the adoption of a modified Agile methodology that significantly enhanced our team's efficiency and impact. Leveraging my expertise in Data Science, GenAI, and project management, we consistently deliver impactful data services and advisory solutions that empower clients to succeed in competitive landscapes.
When I'm Not Building Data Platforms
Life is about balance — between analytical rigor and creative exploration, between professional ambition and personal joy.
Sports & Fitness
Playing tennis and squash keeps me sharp both physically and mentally. The strategic thinking in sports mirrors problem-solving in data science.
Literature & Philosophy
Reading Shahnameh, Khayyam, and classics like One Hundred Years of Solitude — exploring human nature through timeless stories.
Culinary Experiments
Experimenting with Persian-inspired dishes (though I draw the line at okra and pumpkin!). Cooking is like data science: precision, creativity, and iteration.
AI Side Projects
Tinkering with small AI experiments that blend creativity and logic — from lawn care automation to financial insights tools.
Values & Perspective
Growing up in Iran and building a career in Australia has given me a unique perspective on culture, communication, and collaboration. I've learned that the best solutions come from diverse teams who bring different viewpoints, experiences, and ways of thinking to the table.
This multicultural journey has shaped my leadership philosophy: lead with empathy, decide with data, and always stay curious.
I believe in fostering environments where curiosity thrives — where asking "why?" is not just encouraged but expected, just as it should be in good data science.
Moments That Matter
